Custom Emojis for Discovery Networks
Custom emojis are a great way for brands to empower their fans to share digital experiences. Working with the startup technology company Smallball Media, we built a brand and business strategy to enter the custom emoji market. By targeting global entertainment brands and offering them a new way to engage their audience, Smallball Media successfully served Discovery Networks on launching a custom emoji sticker pack for their #1-rated show, Gold Rush.
The Wright Brothers USA
America's aviation pioneers, Wilbur and Orville, Wright invented, built, and successfully flew the world's first powered, heavier-than-air aircraft. By tapping into this rich history and global name recognition, a new brand and product licensing strategy was developed for The Wright Brothers USA, the exclusive global licensor for The Wright Brothers® trademark.
Paired with a new digital presence, e-commerce website, and content strategy, Wilbur and Orville’s spirit for adventure will have a new voice for many generations to come.
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